So it’s clear that the status quo simply isn’t working for most.Īnd some companies attempt to address this issue by adding live chat interfaces to their websites. But just because this problem is common doesn’t mean you shouldn’t work to fix it.Īfter all, 85% of B2B marketers say they aren’t happy with their results. Now, if you run a lead-based business, you might be wondering how on earth you can expect to follow up with all of the qualified leads that fill out your website forms within five minutes.Įven if you have the most dedicated sales team in the world, they likely don’t have the time to be checking your CRM for new leads that often. Response times and leads (Image source: Drift) Firms slow to respond (Image source: HBR)Īlthough 37% of companies responded to their leads within one hour, and 16% responded somewhere between one to 24 hours, 24% took more than 24 hours - and 23% never responded at all.įrom a consumer perspective, those response rates are unacceptable.Īnd in a similar study, researchers found that the ideal time to respond to a lead is five minutes after they contact a company, as internet leads are, “21 times more likely to enter the sales cycle if you call back within five minutes.”Īfter that five minute mark, odds of making contact with a lead decrease 10x. In fact, firms that contacted new leads within an hour were seven times more likely to have those meaningful conversations than those who did even an hour later.Īnd unfortunately, many businesses aren’t responding nearly quickly enough to achieve the sales they want. They found that the longer it takes to respond, the less likely the company was to have a meaningful conversation with a key decision-maker. In one Harvard Business Review study, researchers looked at the average time it took for companies to respond to new prospects. They might have some interest in the brand, but need more information and possibly answers to a few questions before converting.Īnd in many cases, the company’s responsiveness to their questions can be the deciding factor in whether they ultimately convert. That’s especially true when you consider that 95% of visitors aren’t ready to make a purchase during their first visit. And this can go a long way in moving them through all stages of the customer journey. It’s clear, then, that people prefer to communicate through messaging interfaces. Plus, the average open rate for private messages is 98%, which is almost five times the 20% average open rate for email. Messaging apps vs social networks (Image source: Business Insider) Messaging is now more popular than ever before, and the top four messaging apps worldwide have more monthly active users than the top four social media networks. One of the biggest reasons is that it’s in line with consumer preferences. In fact, Servion Global Solutions predicts that 95% of customer interactions will be handled without a human by 2025. The bot mostly relies on multiple-choice menus and basic input to help customers, but is extremely user-friendly and serves its purpose of helping users place online orders effectively.Īnd bots like this are only the beginning. Facebook chatbot (Image source: Engadget) A chatbot is a computer program powered by either rules or artificial intelligence (or both!) that interacts with human users via a chat interface.įor example, Pizza Hut has a Facebook Messenger chatbot that lets its customers learn about specials and promotions, then place orders for delivery or pickup.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |